Publisher Spotlight Articles

A recurring theme in the Publisher Discovery blog was the interviews with interesting affiliates in the ‘Publisher Spotlight’ series. The valuable insights into niche bloggers, influencers, media houses and technology affiliates were to help affiliate managers understand the value in the ‘less usual’ publishers.

The Curvy Fashionista

I’ve known Marie Denee for some years and she gave some great insights into how an influential niche blogger has navigated the changes in Google’s attitude to affiliate linking and how her monetisation strategy developed to maximise revenues from her websites.

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Finder in the ‘Publisher Spotlight’

Originally set up for the Australian finance market, we hear some of their plans for UK and US expansion from Tony May.

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Weather 2 Travel

I spoke with Colin of, one of the UK’s leading travel websites, dedicated to find the best travel deals – and the best weather to go with them. Their excellent travel blog also provides the latest travel news and travel and holiday ideas.

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Chris P King

Chris King has been in affiliates for over a decade and I’ve known him from his days at He was attracted by the freedom of passive income, anad ran his business while travelling extensively in Asia and living in Japan.

As he says in our chat, “Today, I have multiple projects pursuing my passions and the ‘lifestyle entrepreneur’ dream”.

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I first met the Redu founders, Gary and Sam and heard about Ashleigh Money Saver in a cafe in Newcastle upon Tyne. Recently I caught up with my old colleague from, Warrick Lambert who’s now their Managing Director.

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Student Beans

Founded back in the ‘noughties’, StudentBeans is one of the leading student membership websites globally. I spoke to Chris Mockford to understand a little more about their audience – ‘Generation Z’. Chris outlines in detail what this valuable market represents for affiliate advertisers and online merchants.

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Jitendra Vaswani

Jitendra has been feted by some of the big names in SEO and started off as an affiliate with a simple blog but has grown his online presence to be featured in HuffingtonPost and Lifehacker among others.

I spoke to ‘the man behind BloggersIdeas‘ to get an understanding of his journey as an online publisher.

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Innovation is rare in the home/garden category. This innovative publisher uFurnish allows users to search furniture and home furnishing ranges from 100+ retailers all on one website. Using detailed filters to segment the market, visitors can easily find what they’re looking for.

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Tricia Meyer

Tricia trained as a lawyer in the USA and also a blogger, publisher of and also Executive Director of the Performance Marketing Association.

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AI and the affiliate model to monetise ecommerce customer chat widget

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Blog Articles

media articles

Read more publisher spotlight interviews and Chris’ other published articles on the Publisher Discovery blog and elsewhere >